Selling Into Earnings Page 1 (1999)

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The following example shows step by step how to locate and profit from stocks that have a tendency to sell off after releasing their quarterly earnings. This is a short term trading strategy that utilizes stock options and should only be practiced by experienced traders using risk capital. Less experienced traders can practice this technique using paper trading until they have perfected the strategy.
 
1. Compiling a List: The best place to start your search is with Yahoo’s earnings calendar. This schedule for upcoming earnings announcements and is an excellent resource for investors interested in keeping abreast of the earnings season. Look for stocks that are scheduled to announce their earrings about 4-5 days in the future. Next: look for stocks that have had big gains prior to the earnings announcement and could be due for a correction (stocks that have remained relatively flat will more than likely not have a tendency to make any drastic moves). Once you have picked out some potential candidates, go back in time on your stock charts looking for weakness near previous earnings announcement dates. Internet stocks are excellent candidates for this strategy because they typically experience huge price swings and most of them announce very little earnings or quarterly losses reminding investors of their over valuation. To visit the Yahoo earnings calendar click here.
 
2. Tracking the Stocks: Once you have compiled a list of potential candidates, place them on a watch list and track them. Look for stocks that are experiencing some weakness in the day or two prior to the earnings announcement. We wouldn’t recommend entering a trade prior to the actual announcement because a surprise number could cause a jump in the stock and  significant loss. You should be looking for a stock that experiences some weakness prior to the earnings announcement and begins a steep decline on the day following the announcement. Selling pressure on heavy volume is a good indication that the stock is headed lower at least for the next few days. Do not chase a stock that makes a huge gap down at the open and then trades sideways for the remainder of the day following the announcement.
 
3. Placing the Trade: Once we have located a stock that we think is headed lower, we would purchase a put option that is at or in the money with an expiration date approximately 1-2 months out. In other words if the stock is trading at 125 in the month of January we would buy the March 120 or 125 put option
 
This technique is a short term trading strategy and will require a watchful eye. After your trade is placed you will need to watch the stock closely and sell your put option at any sign of strength in the stock. Remember to set cap’s for your losses and gains and stick to them, do not get greedy there is always another trade.
 
Example of this strategy implemented on Yahoo:
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