Selling Into Earnings   Page 2 (1999)

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After doing some research in Yahoo we noticed that this stock has a tendency to sell off following its earnings announcement. In the chart on the previous page you will notice some key indicators that were highlighted. The summary below is representative of the steps that went into this potential option trade.
The first step was to locate the stock and investigate its prior earnings announcement dates looking for a history of weakness. We then would have placed the stock on a watch list and monitored it using a short-term chart (15-30 minute bars). Point A on the chart: the earnings were scheduled to be announced after the closing bell. You will notice some weakness in the stock as the price begins to decline on increased volume. Point B on the chart: the morning after the earnings announcement. Even though they announced better than expected earnings the stock continues to sell of on heavy volume (indicated by point C). At point B the February 400 put option could have been purchased for approximately $5,300. This trade would then have been monitored and exited at the end of the day on the 13th when the downward momentum began to slow (point D on the chart). At this potential exit point the February 400 put option would have been worth approximately $6,500 (a potential profit of $1,200).
 
Quote.com is a great resource for live dynamically updating stock charts that can be used for monitoring this type of short-term trade. Click here to visit Quote.com.
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